rel="nofollow" initiative, I am pleased to see that voices critical and/or doubtful are making themselves heard. With due acknowledgment of the anti-social nature of irresponsible self-promotion by linking to your own blog in comments, I share the anxieties of other small (and not so small) bloggers and left some thoughts on Anil Dash's post yesterday, The Social Impacts of Software Choices.
Will the "cure" be worse than the disease? Ben Hammersley thinks so: 'forcing comment spammers to cast a wider net will cause them to target the long tail of people who have no idea what to do'. There's also the issue of whether or not companies are right to have imposed this initiative on their customers, about which TDavid makes good points. Various writers have raised the problem that webmasters now have an easy way to 'abuse the tag and control the PageRank of their pages' (eg, Slowplay).
I was pleased to read John Battelle yesterday, questioning the
rel="nofollow" development in a fair, calm and open-minded way. I would have hoped to have had more discussion within the blogosphere before this move had been forced on so many of us. John Battelle wrote:
… what bothers me is that there may well be an ecology that evolves based on the link mojo in comments which we can't imagine, but that would be important and wonderful, and that will not develop if every comment has a tag telling search engines to ignore it. Like it or not, search engines are now processors of our collective reality, and fiddling with that requires some contemplation.
In an update to this same posting, John Battelle adds (leading off from observations about Anil Dash's post and the discussion-in-comments it attracted):
No Follow will discourage people from doing what I'll call "fully web-expressed writing" on other people's blogs - where they write in that rather post-modern way of linking as they write, which is what we all do in this bloggy world we live in. A deft web writer is like a spider pulling strands to support his or her central thesis - it's an emerging form of communication, and from what I can tell, it's going to be very important long term to our culture.
If as a commentator on someone's blog, you know that you're spending ten, twenty, or more minutes crafting a response, and that response - because it lives in someone's comments field - will be ignored by the conferrers of future societal attention (ie - search indexes) - then I can imagine many folks will simply avoid writing thoughtful responses in comments altogether. Instead, they'll post on their own site. It seems that one of the things No Follow will do - subtly or not - is discourage active and intelligent dialog on a post. That is not, to my mind, a good thing.
Ben Hammersley concluded:
… as respecting
rel="nofollow" will involve loosing an enormous amount of implicit metadata, any tools that are interested in that will be forced to ignore it. Technorati will have to choose if it’s a site that measures raw interconnectivity, or some curious High School metric of look-at-that-person-but-don’t-pay-her-any-attention that the selective use of the
rel="nofollow" attribute will produce. For many purposes, this would mean the results are totally debased and close to useless.
And TrackBacks? Like John Battelle, I've been led to believe that they are affected by
rel="nofollow". Is this true?