Jesse James Garrett in BusinessWeek online:
It seemed like an also-ran. But in less than two years it built up a community of more than 20 million users. And then it sold for half a billion dollars. The site is MySpace, a social-networking space where people connect with their friends and make new ones as they share their interests and personalities through the blogs, photos, comments, video, and audio they post. MySpace has developed a particular appeal for young people because the site makes it especially easy for bands to set up pages to communicate with their fans. Today, the statistics are staggering: 43 million users so far, 150,000 new ones every day. Ten percent of all advertising impressions across the entire Internet happen on MySpace -- twice as many page views as Google (GOOG). And in the wake of its recent acquisition, MySpace's growth has only accelerated.
… the system allows users to do almost anything to the look of their pages, whether it's a good idea or not. Regardless of its aesthetic consequences, this customizability is one of the site's most attractive features, and the do-it-yourself sensibility of the site resonates with the audience's desire for self-expression. …the unpolished style invites users to try things out, telling them they don't have to be professional designers to participate. The unrefined look of MySpace sends another message to users: We're like you. You're not a designer, and neither are we. We're not here to show off our design skills, we're here to connect. … Throughout, MySpace knocks down the distinction between the people who run the site and the people who participate. You'll never be isolated on MySpace, because the site's operators are your friends.
… crafting a site experience that acknowledges both what users care about and what they don't may be the smartest design strategy of all.
Technorati tags: MySpace