When eBay bought Skype for $2.6bn last September, with an additional $1.5bn dependent upon performance targets, the deal surprised commentators:
… the high price for the transaction and the young nature of Skype's business prompted scepticism among some telecommunications industry executives and analysts, who questioned Ebay's ability to generate significant revenues from its new acquisition. FT
Since then the Skype user base has doubled in size. The company is young, only 2½ years old (launched in August, 2003), yet as of April this year it has more than 100 million users and a 67% CQGR: every 5 days, 1 million people join Skype. It has websites in 23 languages and accepts payment in 15 currencies. A year ago it employed just 100 people; today, 300.
From its inception, Skype has been intended to be a simple product — easy to use. A new user can be up and running within 2 to 3 minutes of downloading it. The software is under rapid development (changelog for Windows here; the latest beta version is 2.5). Currently, Skype allows up to 100 users to talk in a Skypecast and up to 5 people to conference call for free. (If you use an Intel Dual Core Processor machine then you can host 10 people conference calls for free.) Group chats can accommodate up to 50 contacts.
Skypecasts enable people to discuss shared interests — anything from classic cars and cooking, to home design and computer support. Skypecasts are moderated by the ‘host’ who is able to mute, eject or pass the virtual microphone to participants when they wish to speak. Hosting or participating in a Skypecast is completely free.
Ready to start talking with your readers? Hosting a Skypecast is easy...
- Schedule your Skypecast. Got a topic for discussion? Got a time? Visit skypecasts.skype.com and schedule your Skypecast. It will be listed for anyone to discover and join.
- Promote it on your blog. Once you’re listed in the Skypecasts directory, promote your Skypecast on your blog. Link to your listing directly in your post, or use the Skypecast Widget for TypePad.
- Host your discussion. Connect using your Skype client to share your passion with your audience and have a bit of fun.
My school has just gone wireless in its boarding houses and some rapid work by two of my pupils has established that Google Talk and Skype work (both within the school's system and across the firewall). Very shortly, I'll be exploring the use of Skype conference calls with pupils.
Skype's program of development is both rapid and tightly focused around a well-defined product, with close attention paid to user-feedback (forums from day 1). Reviewing some of what Skype already offers (in addition to group chats, conference calls and Skypecasts) can't but impress: SkypeOut, SkypeIn, voicemail, Video (1 in 5 Skype users now video call), IM, SMS, data transfer/sharing (last month I noted Matt Webb's piece about Skype and there's no doubt we'll be making use of Skype for moving files around), cross-platform interoperability, integration with other apps, Skype Me, presence … The appearance on the market of Skype-enabled mobiles is gathering pace. Also developing swiftly is Skype's engagement in eCommerce (Skype embedded in eBay auctions is already running as a trial in China — 25% of sellers use it) and the company expects its role in this market to be big.
Skype has so much going for it and the blogosphere is closely attentive. No wonder it was the third most recognised brand in 2005, and Saul used Blogpulse to demonstrate that, for the most part, Skype tracks above VoIP:
Skype is offering some powerful tools that will make a great impact on the way we work in education. I'm grateful to Saul for putting me in touch with their developer relations program team, and I hope we can begin to work with Skype both on the kinds of functionality that Skype already has (and we don't know about) and on new implementations that will be of value to schools.
And I want to put Skype in control of my home, too!
Technorati tag: Skype