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July 2008


The internet means you don’t have to convince anyone else that something is a good idea before trying it.
Scott Bradner, former trustee of the Internet Society (quoted in Here Comes Everybody)

The communications tools broadly adopted in the last decade are the first to fit human social networks well,
and because they are easily modifiable they can be made to fit better over time.
— Clay Shirky (Here Comes Everybody, p 158) 

Clay Shirky at the ICABack before Easter, I was at the ICA for the Eno/Shirky evening. One of the books I then read over the break was Here Comes Everybody. I’ve been meaning for some time to put down a few notes about it here. This has grown to be a long post as I’ve added to it, wanting to get a few things out on the page and, so, clearer in my own mind.

It’s a great book to suggest to friends who are not familiar with the technologies Shirky discusses as it hides its knowledge well — but there are still leads to follow up. The modest ten or so pages of the Bibliography threw up a number of articles I'd either not heard of before or hadn’t visited in a long while. In the former camp, I recommend: Anderson: More Is Different (Science — 1972); R H Coase: The Nature of the Firm (pdf) — a 1937 economics paper; Richard P. Gabriel — Lisp: Good News, Bad News, How to Win Big: worse is better (1991); Alan Page Fiske: Human Sociality. (There’s an online “webliography” here.) And chapters 8–11, covering so many big topics — social capital; three kinds of loss (some solve-a-hard-problem jobs; some social bargains; negative aspects to new freedoms); small world networks; more on social capital; failure (‘open source … is outfailing’ commercial efforts, 245); more on groups (‘every working system is a mix of social and technological factors’, 260) — hit my Amazon Prime account hard. (Incidentally, there’s a Kevin Kelly piece on “more is different”, Zillionics, that appeared earlier this year. See also Kevin Kelly’s The Google Way of Science and Wired’s The Petabyte Age: Because More Isn't Just More — More Is Different.)

Further reading to one side, a number of things discussed in the book particularly interested me straightaway. Firstly, sociality, privacy and exposure online. Leisa recently posted Ambient Exposure, an update (of sorts) to her post of last March, Ambient Intimacy. The titles tell their own story. Early on, Clay writes about ‘how dramatically connected we've become to one another … [how much] information we give off about our selves’. This took me back to Adam Greenfield’s recent talk at the Royal Society (I’ve also been re-reading Everyware). Our love of flocking is being fed handsomely by means of the new tools Clay Shirky discusses so well.

Privacy is always coming up in conversations at school about online life, and what I’m hearing suggests our students are beginning to look at privacy and exposure with growing circumspection. Facebook’s People You May Know functionality has made some sit up and wonder where social software might be taking us. We’re slowly acquiring a stronger sense of how seduction through imagined privacy works (alone in a room, save for screen and keyboard) and a more developed understanding of what it means to write for unseen audiences. Meanwhile, there are things to be unlearned: ‘those of us who grew up with a strong separation between communication and broadcast media … assume that if something is out where we can find it, it must have been written for us. … Now that the cost of posting things in a global medium has collapsed, much of what gets posted on any given day is in public but not for the public’ (90).  In the Bibliography, Clay refers to a post of Danny O’Brien’s — all about register — which is a longtime favourite of mine, too.

Then there was what the book had to say about media and journalism. Simon Waldman, well-placed to pass comment, on chapters 3 and 4:

The chapters most relevant to media/journalism - ‘Everyone is a media outlet’ and ‘Publish first, filter later’ should be required reading for pretty much everyone currently sitting in a newspaper/broadcaster. It’s certainly the best thought through thing I’ve read on this, and the comparison to the decline of the scribes when the printing press came in is really well drawn. 

The summary to Chapter 4 (‘Publish, Then Filter’) runs, ‘The media landscape is transformed, because personal communication and publishing, previously separate functions, now shade into one another. One result is to break the older pattern of professional filtering of the good from the mediocre before publication; now such filtering is increasingly social, and happens after the fact’. ‘Filter-then-publish … rested on a scarcity of media that is a thing of the past. The expansion of social media means the only working system is publish-then-filter’ (98). (Language like this can sound an utopian note that rings on in the head long after the book’s been closed, as if we’d entered a world beyond old constraints. And look!: the Praetorian Guard of elite gatekeepers is no more.)

I was interested, too, to read Shirky’s thoughts about the impact of new technologies on institutions. His application of Ronald Coase’s 1937 paper and, in particular, the idea of the Coasean floor (‘activities … [that] are valuable to someone but too expensive to be taken on in any institutional way’), was very striking: the new tools allow ‘serious, complex work [to be] taken on without institutional direction’ and things can now be achieved by ‘loosely coordinated groups’ which previously ‘lay under the Coasean floor’.

We didn't notice how many things were under that floor because, prior to the current era, the alternative to institutional action was usually no action. (47)

Later in the book (107), he comes back to institutions, taking what is happening to media businesses as not unique but prophetic — for ‘All businesses are media businesses … [as] all businesses rely on the managing of information for two audiences — employees and the world’:

The increase in the power of both individuals and groups, outside traditional organisational structures, is unprecedented. Many institutions we rely on today will not survive this change without significant alteration, and the more an institution or industry relies on information as its core product, the greater and more complete the change will be. The linking of symmetrical participation and amateur production makes this period of change remarkable. Symmetrical participation means that once people have the capacity to receive information, they have the capability to send it as well. Owning a television does not give you the ability to make TV shows, but owning a computer means that you can create as well as receive many kinds of content, from the written word through sound and images. Amateur production, the result of all this new capability, means that the category of "consumer" is now a temporary behaviour rather than a permanent identity.

‘Every new user is a potential creator and consumer’ (106) is reminiscent of Bradley Horowitz in Creators, Synthesizers, and Consumers (2006).


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