Dion Hinchcliffe on the recent McKinsey & Company article, 'The next revolution in interactions' (free registration required):
McKinsey sites "phenomonal growth" in jobs requiring complex transactions, almost 3 times higher than for transactional jobs and the general economy as a whole. They also cite numerous other recent statistics to back up the point, and which are worth further study. The most salient point for us to take away is that the biggest productivity gains remaining in the economy will come from removing transactional burdens from employees so they can engage in higher-value interaction activites. I would observe that many of these interactions are the most widely enabled by Web 2.0 style techniques like harnessing collective intelligence, customer self-service, The Long Tail, and many of the others.
The actions recommended by McKinsey are a fascinating study in Web 2.0 style concepts for collaboration, participation, content exploitation, loosely-coupled connections between diverse IT systems across the board (a critically important topic which I wrote about recently in the SOA Web Services Journal), etc.
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Technorati tags: Long Tail, interactions, collective intelligence, participation, loosely coupled
