Many thanks to The Play Ethic for this link: a powerful video on the African AIDS catastrophe, by Médecins Sans Frontières (MSF). Peter Kane says:
Not only does it look like the missing link between Pixar animation and computer game machinima, but it's clearly inspired by the video game Katamari Damacy, where a little prince rebuilds his father's world by rolling a 'Katamari' round the landscape, which picks up every kind of object. Except in the MSF video, the ball starts with one African villager getting struck down by Aids, which rolls around picking up others... I'll let you watch the clip to experience the full impact.
In any case, with reference to my posts on the military-ludological complex below, this is at least an example of digital counter-culture at its best.

