— Marc Canter's take on GoingOn. SiliconBeat interviewed Marc Canter's team-mate, Tony Perkins:
We also found out about an ambitious project he's about to unveil, called GoingOn -- but won't be fully launched until fall. … As a member of Perkins' existing AlwaysOn site, you'll be able to expand your AlwaysOn profile with a personal page and a bunch of new tools. Within that same page, you'll be able to pop up the profiles of people you're interested in contacting, or, yes, dating -- and as we understand it, GoingOn wants to be able to do that seemlessly from other sites, including Friendster, Tribe and so on. It will apparently let you post blogs, photos, video to multiple networks and outside sites, too. …
GoingOn users apparently will be able to create or join multiple AlwaysOn-like networks internally. They will be able “bake in” outside web services e.g. Flickr, del.icio.us, Bright Cove, Rojo, and your Skype, and IM buttons. Apparently, your photo will glow if you are on any GO network, so people will know you are signed on. You'll have a toolbar that follows you, too. You can also include external blogs you have, as well as you get your own GoingOn blog that chronicles all the posts and comments you’ve made on any GoingOn network. You'll be able to maintain and share complete audio, video and photo media (galleries). … There's apparently much more …
The driving force behind this is a belief Perkins says he has in the future of media: "I believe the world is breaking up into millions of media brands, in a world we thought was going to end up in the hands of Rupert Murdoch. We believe we’re going to go through a major transformation. I think a lot of the Web 2.0 companies, they’re kind of last year. … The common interest in content is what creates communities."
The ideal web experience, Perkins continued, is one where you should be able to carry around with you things that are important to you. That’s what Mozilla is all about in the browser area, he noted. Perkins says he wants to allow the user to create a network environment where "you as the operator can have a hand in building that."
