Making mobile digital life both easy and satisfying: until this happens, of course most users have phones with endless functions they never use and providers see a niche for a retro phone that does just and only 'what you want. All the must-have features are easier to use, while the features you don’t want have been left out. Instead of complicated instructions and menu options, you’ll find straightforward buttons and switches.'
This is retro (Engadget: 'The new Vodafone Simply is likely to be launched on Friday across “several countries” and is targeted at those feisty old people who still cling to their old cellphones like they are holding, well, naked pictures of The Captain and Tennille. The phone will feature a minimum set of buttons [what, no number 5!?] and do little else than make calls and send [and we presume, receive] text messages. But even that sounds like one feature too many'). So, I am very interested to come across Litefeeds:
