Ever since the appearance of Google accounts, it's been a question not of 'if' but 'when' Google would make fuller use of them. 'My search history' was a stepping-stone en route to what is now emerging, personalised homepages. A Google portal by another name?

Comments and thoughts: Jeremy Zawodny, John Battelle. Julian Bond: 'What I want is Google-About-Me, not My-Google. A page for *other* people to see everything I do, not a page where I can do everything. Or as Marc Canter would say, a Digital Lifestyle Aggregator.'

