MySpace

Many former Friendster loyalists have since moved over to MySpace for its added features, such as instant messaging, blogs and classifieds.

One of the site’s most recently added features, MySpace Music, is using the networking space to spread the word about music artists. While musicians can create profiles on Friendster for friends of friends to see, MySpace Music takes the concept a step further by offering band Web pages and music downloads, thus turning the site into a potential marketing tool. Similar to the way Napster users can view other users’ music libraries, MySpace users can view the libraries of each other’s “friends,” providing MySpace Music artists with considerable exposure and access to their fans.

thesocialsoftwareweblog