Apple's Superbowl ad will surely turn your stomach, but the gall that's also in evidence has to be admired — and then there's the small matter of 100 million free songs. As Memex 1.1 puts it, 'Chutzpah was once defined as the state of mind that enables a person, after murdering both his parents, to appeal for sympathy as an orphan' — and I agree with him, this ad has chutzpah in bucket-loads.

